Over the past month we have been busy tweeting, facebooking and creating lots of noise across Diafrix’s social media network encouraging fans to vote online for the band in The Age EG Awards 2009.
Diafrix were nominees in the Best Homegrown New Artist category, up against other great local acts Lisa Mitchell (nominated for 1 ARIA this year), Tame Impala and more. It was neck and neck for most of the voting period between The Temper Trap (nominated for 4 ARIAs this year) and Diafrix, but towards the end Diafrix held on to solidify first place. This week it was official – Diafrix won the Best Homegrown New Artist award.
Thanks to an ever growing, loyal and active fan base we were able to engage fans directly via facebook, twitter and myspace and spread the word about the award. We circulated the link to the voting page and the fans just kept passing it on and voting!
Kelly Brigham from Diafrix’s record label Illusive (Melb) had these kind words to say about our social network management…
d.tail have not only helped reinforce the importance of online marketing, but they have proven that with a little noise made via the world-wide-web, awards can be won! – Kelly
Thanks again to all the Diafrix fans for jumping on board and voting!
JM
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