Wednesday, March 9, 2011

Upgrades to Facebook

There are some very important changes that have been trialled by Pages on Facebook over the past month and will take full effect today.


The following slideshow by Christopher Stemborowski (Communications and Social Media Strategist at Oxford Communications) provides a great overview of the changes taking place.
Oxford Communications Facebook Upgrades


You may have also noticed more and more "Like" buttons on the web and less and less "Share" buttons for Facebook. That's because it's taking over! The "Like" button is basically taking up the functionality of the Share button, by posting a headline, blurb and thumbnail picture of the article on your Facebook user profile, as the Share button does.



Two other changes that are significant for for Facebook Page owners are the changes to the Tabs and FMBL, the most customisable areas of Facebook Pages.


Firstly, the Tabs will now move to a navigation bar on the left side of the Page, underneath the Page's picture, instead of across the top. Instead of being limited by width to six Tabs, the side navigation bar will now allow for longer Tab names. Icons will also appear next to each Tab identifying what type of application is supporting the Tab, perhaps creating undesirable results for those using Static FBML-based Tabs.

Secondly, Facebook will be moving away from Facebook Markup Language (FBML, a version of HTML) to iframes for Page custimisation. Facebook Page owners will no longer be able to create custom Tabs using a popular application called Static FBML. Page owners must now learn how to create Tabs using iframes. For more info on the changes with FBML, read here.

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What do you think of the recent Facebook changes? How is it going to affect you and your business?
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